Netflix recently launched an ad-supported membership option in a few areas in an effort to increase revenue and user numbers. The password-sharing business has also been discontinued by the streaming platform in various markets. Last year, Reed Hastings, the previous CEO of Netflix, announced that password sharing would be eliminated for everyone gradually. Netflix password sharing will soon come to an end for all customers, according to an interview with Bloomberg conducted by the company’s new co-chief executive officers (CEO), Greg Peters and Ted Sarandos. This means that Netflix subscriptions for Indians who currently rely on relatives and other people may soon require payment.

According to the report, Peters predicted that the majority of users who don’t pay a subscription fee but still use the service will soon have to start paying to view content. Peters indicated that even after implementing regulated password sharing, the streaming platform will not compromise the user experience. He acknowledged that many customers would be dissatisfied if password sharing was restricted globally, but the CEOs emphasized growing the subscriber base by 15-20 million, with an emphasis on nations like India. Peters continued by saying that he would like to see all customers who do not now pay will eventually pay for the media they access.

For the benefit of those who are unaware, it has been testing the elimination of password sharing in a number of Latin American nations, including Costa Rica, Chile, Peru, and others. To utilize their friend’s Netflix account, customers in these nations must pay $3 (about Rs 250). The streaming service hasn’t said how much it will charge per user in India, but it’s conceivable that the price will be quite similar to the prices charged everywhere in the world. The choice will eventually expire for Indians as well. According to the most recent rumors, starting in March 2023, it will implement the termination of password sharing in other territories, including India.

The question of how Netflix will spot freeloaders is still open. Netflix previously revealed how it would use IP addresses, device IDs, and account activity to implement the new password-sharing requirement. In this manner, the streaming service will recognize customers who are not residents of a specific household and want to access free Netflix content.

The video streaming service is experimenting with different strategies to grow its customer base. One such effort is to strictly prohibit the sharing of passwords. Adding an ad-supported plan is another option. In an effort to draw customers who don’t want to spend a lot for a Netflix membership, Netflix has released a new low, ad-supported plan for $6.99 in the United States.

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